Group Assistant Managing Director

Giselle Xue

Brand strategy · Business incubation · China–Malaysia business

Giselle Xue is Group Assistant Managing Director, with over a decade of experience in entrepreneurship, brand strategy and business operations. She focuses on China–Malaysia business development, partner connections and Group project coordination.

• Founded cultural communications and commerce businesses, established the Y2GO omnichannel e-commerce platform and built a community for women entrepreneurs.
• Contributed to the incubation of a Chinese social commerce and new retail platform that reached 9.7 million registered users.